Symbolic capital as an element of a city brand

The prerequisites for the strengthening of the role of branding in the social andeconomic development of cities in the Russian Federation are investigated.Approaches to the definition of the concept of symbolic capital are investigated, an assessment of the role and significance of symbolic capital in the branding of territories is given. The analysis of well-known brands of small towns is carried out, the key components of symbolic capital, used in successful practices, are identified. The prospects for the development of territorial branding in modern conditions are determined. An algorithm for developing a brand of a small town based on its symbolic capital is proposed.