Colour symbolism in design language

The article focuses on consideration of the language of design as a sociocultural phenomenon, which determines the study of specific nature of the design language interpreted as an artificial language filled with various families of signs. It is proved that signals, signs and their systems, symbols fill a semantic field of the language of design. The colour symbolism used in design works is investigated. It is shown that the symbolical nature of the design language fulfill the possibility to bring multidimensional content to an art image of the design art understood as a general category of art creativity and as a way and result of reproduction of life in the art.