Synchronization of strategic actions of the restaurant business and the market of the Krasnoyarsk Territory as a factor in ensuring competitive sustainability

The article presents the dynamics of the restaurant market of the Krasnoyarsk Territory over the past 7 years, demonstrating its contraction provoked by the crisis phenomena in 2014-2015 and 2020-2021. Using the example of one of the key players of this market in the region, the Bellini Group holding, the need to synchronize strategic business actions in accordance with the "failures" of the market is shown. Calculations of the holding's performance index are given, and a trailer is built on their basis, demonstrating a certain cyclicity in the holding's development processes. A three-coordinate classification diagram of Bellini Group strategies has been formed, which has a dynamic character. The diagram confirms the need to transform strategic actions in order to ensure competitive sustainability.