Synthesis of marketing and strategic methods of managing the development of the regional socio-economic system
Автор: Frik O.V.
Журнал: Теория и практика сервиса: экономика, социальная сфера, технологии @tps-esst
Рубрика: Региональная и отраслевая экономика
Статья в выпуске: 3 (65), 2025 года.
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The key element in developing a program for the socio-economic growth of a region is the formation of its marketing strategy. In modern conditions, territorial marketing is becoming an integral component of effective management, since regions actively compete with each other to attract investment resources, entrepreneurial projects, qualified personnel and tourist flows. The implementation of a marketing strategy allows for a targeted increase in the competi-tiveness of a territory, an increase in its socio-economic potential and the creation of a favorable image. If strategic planning as part of a development program sets general goals and priority areas of activity, then a marketing strategy determines specific tools for achieving them. Thus, its key task is to promote the region and select optimal mechanisms for obtaining target results.
Strategy, marketing, region, investment, attractiveness
Короткий адрес: https://sciup.org/148331903
IDR: 148331903