System approach to planning the marketing activity of the regional industrial enterprise
Автор: Melkina N.N., Yurin D.S.
Журнал: Регионология @regionsar
Рубрика: Экономика региона
Статья в выпуске: 2 (67), 2009 года.
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The article studies the system approach to planning the marketing of the public corporation «Rezinotekhnica» of the Republic of Mordovia as one of the priority functions of the enterprise in the conditions of competitive economy.
System approach, marketing, plan, price policy, marketing and communication policy, marketing informational system
Короткий адрес: https://sciup.org/147221029
IDR: 147221029
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