System-signs of advertising discourse
Автор: Smelova M.V.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Журналистика и реклама
Статья в выпуске: 3, 2011 года.
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The paper analyzes the system-signs of advertising discourse. There’s made an attempt of such the typology. Revealed the specificity and the ratio of advertising and other forms of discourse: institutional (mass media, political, scientific, educational, religious, sports) as well as non-institutional (art and everyday discourse).
Advertising discourse, advertising communication, the specificity of the institutional, the convergence of discursive practices and strategies in advertising discourse, system-signs of advertising discourse
Короткий адрес: https://sciup.org/146120852
IDR: 146120852
