Product placement in the modern mass fiction: the author' strategy or the editor' correction
Автор: Poletaeva O.B.
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Филологические науки
Статья в выпуске: 3, 2010 года.
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The article analyses the peculiarities of mass fiction in the context of product placement development in modern literature, giving exact examples from modern books. The notion "uthor' strategy"is being discussed, emphasizing textual and extra-textual constituent parts of this strategy. Also, certain attention is paid to the product placement in educational books for children.
Mass fiction, product placement, author' strategy commercialization of literature
Короткий адрес: https://sciup.org/14932939
IDR: 14932939
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