Weak communications as a principal issue of the current entrepreneurship in the Perm region
Автор: Timofeeva O.A., Selezneva A.M., Sokolova K.A.
Журнал: Общество: политика, экономика, право @society-pel
Рубрика: Экономика
Статья в выпуске: 3, 2013 года.
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The article is concerned with the problems the entrepreneurship face in the foreign countries, in Russia, and in the Perm Krai. Special attention is paid to the weak communications in the business development in the Perm region. It is emphasized the essential role of the information channels in the small business development. The authors present a marketing research dealing with the issues of the entrepreneurship in the Perm region. By case study of the activities of the Centers for Business Support the authors consider suggestions on the communications development and elimination of the myth about the weak support from the government provided for the small business.
Communication, business activity, potential businessman, government support, viral marketing, business support centres
Короткий адрес: https://sciup.org/14931487
IDR: 14931487