The slogan in the commercial and political advertising: similarities and differences

Being the symbiosis of borrowed western experience, on the one hand, and of home practice, on the other, the political and commercial types of advertising have not only a number of similarities, but also fundamental differences. The article debates the slogans as a form for expression of unique commercial and political proposals, as well as their impact on the behavior of consumers and voters. The author expresses opinions on trends in the development of slogans of political parties in the upcoming 2016–2018 election cycle.