Laughing communication in political discourse in the context of hype

On a concrete example, using discourse analysis and case study method the article considers the features of laughing communication in political discourse in the context of creating a hype. The study finds that the hype was justified to consider both as a condition and as a consequence of the generation of the comic. A combination of topical storylines, media excitement, and the presence of elements of laughter culture in the political discourse in technological terms can be a direct tool in alleviating social tensions.