Mass-media as the factor of formation of new values Rostov-on-Don, Lenin's street, H. 113, Sq. 11

Article is devoted a problem of transformation of mass media in the powerful factor of formation of social values. Our society endures a responsible historical stage - formation of market relations. New requirements generate occurrence of new values. Process of formation of social values by mass media can be divided into three stages conditionally: synthesis, the analysis and incluzion. Creating and broadcasting new values, modern mass media have considerable influence on formation not only public opinion, but also outlook of the whole social strata of a society.