Mass-media as means of formation of moral consciousness of the person: to the question on the theory and methodology of research

In article philosophical and methodological approaches to research of a role of mass-media as primary factor of formation of consciousness and consciousness of the person, first of all, its moral bases are considered. The author's rating of the nature of morals and immorality in modern mass consciousness, the reasons of a developed situation and possible ways of an output from it is given.