Mass-media: broadcasting symbols

In the article the author analyze the problems of crisis of individual identity is presented. The author emphasize, that formation of identity directly is connected with symbolical experience which includes sphere of our representations, values, traditions, norms of behaviour, forms of the communications. The major part of formation and reproduction individual, and also collective identity as a generality of people, the nation, the states are national, state, regional, etc. symbols, and also any symbolical forms broadcast during the communications.