Combination of the Olson model and panel analysis as a tool for assessing the impact of innovations on the value of the company

Innovation is one of the main factors of the company's development and maintaining its competitiveness. A significant part of the innovation activity in the company is represented in the form of costs on the balance sheet and some intangible potential that they create. However, there is a problem of adequately reflecting their impact on the value of the company, since innovation costs do not guarantee a positive impact on the value of the company. This article suggests a promising combination of Olson's cost estimation model with panel structure analysis models, which is able to assess the impact of the innovation factor on the company's value