Online and offline advertising in integrated promotional campaigns
Автор: Semchenko N.A.
Журнал: Теория и практика современной науки @modern-j
Рубрика: Основной раздел
Статья в выпуске: 5 (23), 2017 года.
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The article considers combinations of online and offline advertising, and the effectiveness of using the synergy of two sites. Considered the main tools and mechanics for creating promotions. Evidence is given of the effectiveness of using promotional campaigns.
Online, offline, digital, brand, target audience, promo-action
Короткий адрес: https://sciup.org/140271665
IDR: 140271665
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