Social and instructional design of corporate culture

Social and instructional design is a kind of pedagogical activity with a great potential for the development and improvement of a particular student, teaching team or educational institution as a whole. Social and instructional design allows solveing social problems using pedagogical means, social, community and individual resources. Corporate culture as a phenomenon is impossible without a community acting as a carrier of a culture established in a particular company or organization. The development of the corporate clture based on the social and instructional design will enable optimizing the process and make it structured, transparent and flexible for adjustment and timely correction. As an object of the study, corporate culture can be considered using a variety of approaches, including cultural, ethnographic, phenomenological, functional, organizational, activity, psychological, moral and ethical approaches. The study is based on the aggregate concept of the corporate culture as a set of basic values (ideas) accepted and shared by the majority of employees and defining the uniqueness and individuality of a practicular company or organization both internally and externally...