Social knowledge in the characteristics of common sense and everyday life experience

The article shows that changes in everyday life act as a cultural phenomenon, and the aim of social knowledge must be projection of total universal features to individual features. The author notes that among the components of everyday life and experience, as well as everyday ideology, there are social ideas as a kind of subjective constructs designed to rationalize and interpret the vital reality. The article defines the common sense as the totality of views on the world, skills, and forms of thinking, developed and used by the individual in daily practical life. Social knowledge in the coordinates of everyday life experience and common sense is determined by the fact that modern everyday life is a phenomenon devoid of statics. Daily life is a certain spiritual and social integrity of the mental and material, a constant attribute of social life, unfolding in a social and cultural space and time in such areas as the everyday life, work and leisure with the help of various types and forms of activity-related manifestations.