The social imperatives of a region innovations marketing
Автор: Chernaya Irina Petrovna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 3, 2012 года.
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On the basis of the analysis of Russian and international practice the author investigates the social imperatives of a region innovations marketing. This trend of the territorial marketing is introduced as a complex regional strategy of socio-economic development, intended to stimulate elaboration and implementation of the innovations by the regional economy and policy subjects, which are the creative class representatives.
Creative class, system innovations, regional marketing, marketing of innovations
Короткий адрес: https://sciup.org/14934224
IDR: 14934224
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