Social media of Russian youth relocation intentions

The article presents the results of an applied study of the social media infrastructure aimed at forming emigration attitudes among Russian youth. By using structural and logical content analysis of digital documents mobilizing emigration-oriented attitudes in the social network VK and the messenger Telegram, the authors identify the prevalence of multimodal and European vectors of emigration intentions, the dominance of the depersonalized type of communities and channels and note data on employment and study abroad as the main type of content.