Social marketing in management of innovative development of the Russian society
Автор: Stolyarenko L.D., Michaylov D.A.
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Социологические науки
Статья в выпуске: 2, 2010 года.
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The structure, functions of social marketing in innovative sphere, an infrastructure of innovative activity is considered l in this article. Social marketing promotes innovative development of economy and formation of the innovative environment on macro, mezo and microlevels.
Social marketing, an innovation, subjects of innovative activity, an innovative infrastructure, technopark
Короткий адрес: https://sciup.org/14932852
ID: 14932852
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