Sociocultural foundations of event communications

The article is concerned with the definition of sociocultural bases of event communications. As such bases the author suggests to consider festive and carnival culture, as well as game as a cultural phenomenon. The paper discusses the main features of the festival and carnival, reveals their similarities and differences, and analyses their game nature. The undertaken research has shown typical historical features of the event communications: isolation in time and space, special internal game space, and focus on the transmission of messages of specific value.