Socio-cultural aspect of the development of the company "Toyota"

The article analyzes the socio-cultural aspect of the company Toyota, which plays a significant role in establishing corporate relations. Social and cultural aspect based on the social responsibility policy, due to the peculiarities of the principle of management of Japan. Contains analysis of the activities of branches of company Toyota in Russia. The authors in their study reveal the policy pursued by the company in respect of labour rights and guarantees provided to employees.