Socio-cultural capital of rural areas: problems of assessment and measurement methods

The article substantiates the need to study the socio-cultural capital of the territory as a set of values that are significant and accepted by social groups that carry out their life activities in this territory; provides a list of problems that arise when assessing the socio-cultural capital of rural territories and suggests a method for measuring it based on questionnaires detailed by forms (states) of the socio-cultural capital of rural territories. The purpose of the study is to develop a methodology for measuring sociocultural capital, incl. constraining socio-cultural capital, which presupposes particularized (personal) trust and a set of close personal relationships; connecting sociocultural capital that implies generalized trust, i.e. trust in all people; connecting socio-cultural capital, which presupposes institutionalized and generalized trust: trust in all people and government officials. The objectives of the study are reduced to the formation of specific tools for the analysis of sociocultural capital with the aim of using them in further research in rural areas of the Bashkir Trans-Urals, some adjacent areas of the Chelyabinsk and Orenburg regions. The tools for studying the state and dynamics of the development of socio-cultural capital (questionnaires) are proposed, with the help of which an analysis can be carried out, conclusions are drawn and specific measures are proposed to improve the state of the rural economy, taking into account the social and cultural characteristics of life in the countryside.