Sociocultural portrait of Russian consumer
Автор: Artemeva Olesia
Журнал: Мировая наука @science-j
Рубрика: Основной раздел
Статья в выпуске: 3 (24), 2019 года.
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Nowadays, consumers behavior and habits are influenced by plenty of factors. Marketers need to understand those factors and the principle of how they impact consumers behavior. In this study I analyzed consumers behavior in Russia and its relationship with cultural factors. Analysis based on Hofstede’s (1991) and Nielsen (2017) researches
Consumer, consumers behavior, cultural factors, culture, subculture, russian consumer
Короткий адрес: https://sciup.org/140264351
IDR: 140264351
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