Socio-pragmatic and linguistic aspects of term formation (illustrated term denoting the subject-object sphere of PR)
Автор: Rubert I.B., Krivonosov A.D.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Проблемы языкознания и теории коммуникации
Статья в выпуске: 1 (91), 2015 года.
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The article dwells upon the problems of modern terminology of public relations in its practical and academic aspects. Socio-pragmatic determinants and subject-object relations in the sphere of marketing and public relation are regarded as the basis of terminology formation.
Terminology, language for special purposes, public relations, terminological systems
Короткий адрес: https://sciup.org/14875439
IDR: 14875439
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