Content of the company's product policy

The necessity of studying the product is justified. The concept of a product is considered. The product characteristics are given from the point of view of various scientists. Generalizations are made regarding the product market offer. The properties of the product that affect the efficiency of its consumption are grouped. The value of the product is determined. The utility of the product from the consumer's point of view is characterized. The concept of cyclical nature and product life cycle is revealed. The distinctive features of each product group are defined.