Comparative analysis of the means of lexical implication of advertising and PR texts in English and Russian discourse

e article discusses the means of lexical implication used in advertising and PR texts in English and Russian. Th e purpose of the study is to identify similarities and diff erences in the use of implicit means of expression in two linguistic cultures. Based on the analysis of real examples of advertising and PR texts, conclusions are drawn about the specifi cs of the functioning of lexical implication in advertising and PR discourse, as well as the infl uence of cultural and linguistic features on the choice of strategies for infl uencing the audience.