Resistance to changes: factors of low efficiency of internet resources of local newspapers of the Novosibirsk region

This article discusses the reasons for the slow development of Internet resources of local newspapers through the prism of the concept of «resistance to changes». Author's conclusions and interpretations are made based on long-term observations of the activities of sites and pages in social networks of local publications of the Novosibirsk region, the survey, conducted among professionals involved in the network resources in the regional media and the seminar held for the editors of these media. It noted the fears underlying the resistance to changes, factors that increase the negative expectations and the lack of readiness of employees to move to regional newspapers go to convergent principles of work of the media. The theme of the crisis of print - one of the most talked about in the modern scientific and popular scientific literature about journalism. The polarity of viewpoints expressed by this account, only fuels the current debate. However, the drop in circulation and transition total newspapers in the online space testify to the inevitability of the transformation of the system of traditional media. In practice, many editors accept the idea of «dying newspapers» as a purely theoretical, having no direct relation to their issuance activity. Conducted by teachers of the department journalist NSPU for 32 editors local newspapers of the Novosibirsk region in 2016 a seminar on «Convergence in modern journalism» showed that such a view is inherent and heads of local publications. In addition due to external circumstances (weak coverage areas of the territory of the internet, the lack of additional funding to founders of a site development), the current situation, in our opinion, has the organizational and psychological background and can be viewed through the prism of the concept of resistance to change. It is noteworthy that resist changes in the activity of the editorial board, first of all, editorial managers. A separate problem of mandatory publication in the transformation converged puts and founder, although since 2008, the editorial board, who created their own websites, have the moral support and theme of maintaining regional newspapers Internet resources discussed at creative meetings. The researchers identified three groups of resistance changes of reasons: technical, political and cultural. According to this classification, you can analyze the resistance of the editors of local newspapers Novosibirsk region the development of Internet-resources of their media. To include technical reasons connected with fears the development of new programs, applications, devices, unwillingness to learn new skills, take the time to make creative and intellectual effort to understanding the processes in the online space. The political - reasons related to the distribution of responsibilities editorial, distribution and redistribution of material resources, changes in the status of the key figures in the work of the newspaper, as well as the transformation of the nature of the relationship with the audience, the role of editors in the area of life. For cultural studies - the reluctance to change established traditions relationship with the audience.