State and prospects of the brokerage services market

This article analyzes the current state of the investment services industry in the Russian Federation. The main reasons for the outflow from the brokerage services market in 2022 are identified: general customer concern related to the start of a special operation in Ukraine, news about a technical default in Russia, a sharp decline in all stock prices in the Russian sector, a temporary suspension of trading on the Moscow Exchange, high inflation, sanctions, freezing foreign securities, delisting of Russian depositary receipts, cancellation of tax on deposits for 2021-2022, transfer of securities from one broker to another in order to save foreign securities from freezing, termination (early closure by the issuer) of American structural instruments, the issuer of which was Goldman Sachs. The share of key players in the brokerage services market has been determined. The main distinguishing features of the TOP-10 Russian brokers, their competitive advantages are considered. The following trends in the development of the stock market have been identified: increasing the financial literacy of the population, the minimum threshold for entering the stock market, increasing requests and requirements for brokerage companies, shifting the focus to unqualified investors, developing the brokerage ecosystem, creating a request for personal support, marketing promotions, tariffs, reputation and reliability, availability of markets.