Condition and problems of development of social advertizing in astrakhan region

Автор: Zygalova Anna Valeryevna

Журнал: Теория и практика общественного развития @teoria-practica

Рубрика: Социологические науки

Статья в выпуске: 5, 2011 года.

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The article presents the results of sociological investigation carried out by the author. The main goal of investigation was to study experts opinion about the condition and problems of development of social advertizing in the Astrakhan region. The carried out expert poll can promote further improvement of quality of social advertizing in the Astrakhan region, both of its wider and more organized distribution, in particular in a program complex on stimulation of charitable behavior concerning orphan children and children without parental support.

Charitable behavior, social advertizing, channels of distribution of social advertizing, sociological research, subjects of social advertizing, expert interview

Короткий адрес: https://sciup.org/14933434

IDR: 14933434

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