Improvement of criteria for evaluating the effectiveness of programs for the development of physical culture and sports (on the example of the Republic of Tatarstan)

Increasing the sports activity of the population is one of the priority areas of Russia’s development. Therefore, the formation of a system of incentives for its growth in the regions is the most important task. The paper considers possible tools for evaluating the effectiveness of regional policies of the Russian Federation subjects in the field of physical culture and mass sports. Their presence determines the effectiveness of the implementation of targeted programs in the regions of Russia in the sports sphere in order to create incentives for the development of regional policy in this area. The study has generated a generalized indicator of the effectiveness of regional authorities in the field of physical culture and mass sports, calculated on an annual basis for all regions of Russia. This is the ratio of the increase in sports activity of the region in the reporting year relative to the previous year (as a percentage) to its average annual per capita expenditures in the field of physical education and sports. This indicator, being relative, characterizes the ratio of expenditures on physical education and mass sports and the main result of regional policy in the field of physical education and mass sports - the growth of sports activity of the population. Based on this indicator, it is proposed to build a generalized rating of Russian regions on the effectiveness of regional policy in the field of physical education and sports.