Improvement of the marketing activities of the enterprise (on the example of Telets LLC, Kungur)

Автор: Dombrovsky D.A., Chernikova S.A.

Журнал: Экономика и социум @ekonomika-socium

Рубрика: Основной раздел

Статья в выпуске: 1-1 (80), 2021 года.

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The article presents the factors negatively affecting the marketing activities of LLC "Telets". The most important activity is the creation of a marketing function. Therefore, we propose to introduce a marketing department in an enterprise of 4 people. For a meat processing plant, a PR manager is important, since in the last decade corporate communications have been recognized as one of the most valuable strategic tools. PR play a fundamental role in a holistic business system

Marketing, advertising, factors, marketing department, plan, functions

Короткий адрес: https://sciup.org/140258376

IDR: 140258376

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