Advancing models of the innovation process in the oil and gas industry

The evolution of innovation models in the oil and gas industry is crucial for ensuring competitiveness and sustainability in the rapidly changing global market. The article presents research results on advancing models of the innovation process as applied to enterprises in the Russian oil and gas industry. The research is based on the analysis and further development of ideas from various Russian and foreign authors regarding the use of the integrated network model of the fifth generation of the innovation process - 5G. The proposals formulated in the article are grounded in the potential opportunities of digitizing oil and gas enterprises and utilizing new digital tools. In this regard, taking into account the specifics of the innovation process in the oil and gas industry, the author’s version of the innovation process model is proposed, on the basis of which it is possible to reasonably plan, organize and digitalize the management of innovative processes of enterprises. The research results contribute to expanding the range of methodologically sound models of the innovation process and are aimed at enhancing the management of innovation processes in strategically important sectors of the Russian economy. By aligning with the principles of the fifth generation of innovation models and leveraging digital technologies, this model aims to enhance the competitiveness and resilience of the Russian oil and gas industry in the global market landscape.