Improvement of the process of strategic development of the territory through marketing audit

The article describes the possibility of using the marketing audit to improve the process of the territory's development strategy. The procedure for conducting marketing audits is described, and its results will allow you to outline priority areas for the development of territories, taking into account the identified problems that prevent this and the development of an action plan. On the example of the Olkhonsky municipality, the stages of the organizational and legal mechanism for marketing the territory were formulated, which made it possible to determine the possibilities of implementing strategies for the development of the territory of the Olkhonsky district. The approach considered is universal and suitable for application in any territory, which can become the basis for the sustainable development of all the territories of our country.