Improvement of trade enterprises’ innovative activity

Автор: Akmaeva Dilyara Rastyamovna

Журнал: Теория и практика общественного развития @teoria-practica

Рубрика: Экономические науки

Статья в выпуске: 7, 2012 года.

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At present the sphere of retail business is considerably transforming, which regards both consumers’ preferences and trade companies. The article provides examples of innovative technology adoption which has helped the trade companies to attract new customers, to reduce costs and to improve service quality.

Innovation, innovative activity, commercial enterprise's innovation types, shop of the future, innovative technologies, trade sphere, chain retailing

Короткий адрес: https://sciup.org/14934525

IDR: 14934525

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