Improving the advertising activity of "Volkswagen" company
Автор: Kasatkin A.I.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 4 (38), 2018 года.
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This article examines the advertising campaign of Volkswagen and suggests directions for its improvement after dieselgate (diesel scandal).
Marketing, advertising, advertising campaign
Короткий адрес: https://sciup.org/170189777
IDR: 170189777
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