Improving the advertising activities of an online retail organization

This article is devoted to the urgent problem of improving the advertising activities of organizations engaged in online trading. The paper analyzes the advertising activities of the Infodyne company engaged in the online sale of laptops and PCs, evaluates the current advertising strategy and forms proposals for its improvement. Based on our research, we identified ways to improve the advertising activities of the Infodyne company, which can increase the number of sales and the competitiveness of this organization.