Perfection of the distribution system in the area of trade

Автор: Alekseeva A.V., Afanaseva O.E.

Журнал: Экономика и социум @ekonomika-socium

Рубрика: Основной раздел

Статья в выпуске: 12 (55), 2018 года.

Бесплатный доступ

The article is devoted to an important direction in logistics and marketing, since the formation and development of the distribution system falls into the category of strategic aspects of activity. Improving the distribution system is relevant for modern trade enterprises. The effectiveness of a company's sales policy depends directly on the effectiveness of its distribution system. The activity of this system can ensure long-term commercial success in the market.

Trade, marketing and logistics, sales policy, enterprise distribution system

Короткий адрес: https://sciup.org/140240982

IDR: 140240982

Статья научная