Improvement of incentive product merchandise
Автор: Stepanovskaya Galina Viktorovna
Журнал: Научный вестник Южного института менеджмента @vestnik-uim
Рубрика: Экономическая политика и хозяйственная практика
Статья в выпуске: 4 (12), 2015 года.
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The urgency of this problem stems from the fact that in order to create the perfect sales model Trade Organization need to carefully plan all stages of product promotion as an integral part of a well-balanced and logically constructed overall complex. Therefore, the problem of effective marketing policy is fundamental, as determined by the role, improve the efficiency of the entire business as a result of satisfactory service to customers in the broadest sense, able to positively affect the prestige of the company.
Result, product marketing, consumer incentives
Короткий адрес: https://sciup.org/14338836
IDR: 14338836