Modern communication in philosophical interpretation

In the article the author makes an attempt to examine different aspects of advertising, public relations and Internet technologies from the viewpoint of communicative action. It is noted that ways of interaction are changed under the influence of technological development and information transmission, so, the quality of communication reaches another level. The uthor questions whether this development follows the way of simplifying the system or one can expect a certain transmission on another communication level, it means another level of interpreting all scientific and cultural heritage of mankind.