Current state of the market of clothes in Kazakhstan

The article is devoted to actual problems of the modern market of women's clothing and their solutions. In this article, a comprehensive analysis of the current state of women's market (youth) Kazakhstan clothes and features of the product promotion on it. We consider marketing activities for implementation in the face of constant change due to external economic and competitive factors and the company's internal resources. Worked out the main trends and strategy for the development and expansion of this market.