Modern formats of talk shows and video hosting as a developing channel for their distribution

It is impossible to imagine the modern world without various gadgets that have access to an endless stream of information and entertainment. The production of entertainment video content is a relatively young industry with a history of only a few decades, but the speed of its development is incredibly high and continues to grow from year to year. The paper considers the formats of talk shows for video hosting, and video hosting as a developing channel for their distribution. Currently, there is an increased demand for original entertainment content in Russia, and with the development of video hosting, video producers have been under pressure from even greater competition, these factors together determine the relevance of the chosen topic. By analyzing the relevant market, the success factors of the entertainment talk show were identified