Modern tools of PR-activities of the organization

The article provides a classification of modern tools of the organization's PR activities. The main tools of the organization's PR activities are shown, which, according to the author, are the most effective. The principles of using the organization's PR tools are indisputable. It was concluded on what principles the use of PR tools should be built on. The use of PR tools has been proven to be one of the main ways to promote goods and services.