The modern methodological approaches and theoretical tools of regional library science
Автор: Lopatina N.V.
Журнал: Культура: теория и практика @theoryofculture
Статья в выпуске: 3 (24), 2018 года.
Бесплатный доступ
The paper deals with the problems of the methodological communication of the regional library science to solve the topical problems of the strategic analysis of the librarianship. The author proves the productivity of the marketing approach. The article reveals the content of the concept of information culture of the region. It determines the relevance of the theoretical tools’ development for strategic analysis of the library activity, a territorial marketing, the concept of the learning region.
Librarianship, library, regional lis, marketing approach, informatization, information culture of the region, regionalism, territorial marketing, learning region, information culture of the metropolis, lis methodology
Короткий адрес: https://sciup.org/144161445
IDR: 144161445
