Modern approaches to assessment of the investment attractiveness of the enterprise

The most important aspect of any investment decision is the assessment of the investment attractiveness of the investment object. Investment decisions are among the most difficult tasks in terms of the selection procedure. They are based on a multivariate, multicriteria assessment of several factors and tendencies, acting, often in different directions. The investment attractiveness of the enterprise acts as an integral characteristic of investment opportunities, which is formed based on assessing the degree of expediency of making investments in a business entity over a certain period of time. During the study, the essence of the investment attractiveness of the enterprise was determined, a critical analysis of the methods for its assessment was carried out. As a result of the study, the advantages and disadvantages of each method were identified, practical recommendations were given on the choice of a particular method in the process of making investment decisions, proposals were made to optimize the existing methodological base, taking into account the influence of environmental factors, and a universal method was developed. assessing the investment attractiveness of the enterprise.