Modern approaches to a firm competitiveness assessment based on a subject approach

This article under consideration is intended to describe the current research topic of modern approaches to a firm competitiveness assessment. Based on the generalization of the experience of foreign and domestic scientists and economists, the substance of the concept of the organization competitiveness as an economic category was revealed. Based on the critical analysis of the main results and provisions, methodological approaches to competitiveness assessment, obtained by domestic and foreign authors, the systematization was carried out by groups of factors that can affect competitiveness. As a research task, the authors identified an attempt to describe the methodology for assessing the competitiveness of a retail trade company based on subject and integral approaches. The article describes in detail the content of monitoring the factors of competitiveness, as one of the components of the current methodology. The authors focus their attention on the formation of a system of indicators that are necessary for competitiveness assessment. The main idea is to group indicators taking into account the interests of individual market participants, such as buyers, investors, suppliers, creditors, and employees. The obtained method of analysis can be used both for assessing competitiveness in general, and from the positions of individual market participants.