Modern approaches to internal control organization in the context of digital transformation of the media industry

The article examines modern approaches to organizing internal control in the media industry in the context of digital transformation. Particular attention is paid to the impact of digital technologies on control mechanisms, including business process automation, big data analysis, and the use of cloud solutions for monitoring operations. The study explores emerging risks associated with digitalization, such as the rise of cyber threats, the need to protect confidential information, and the increasing regulatory oversight in the field of digital media. Key challenges in implementing digital solutions for internal control are analyzed, including workforce transformation, corporate structure adaptation to new technological opportunities, and resistance to change among employees. Modern technologies such as blockchain for transaction accounting, artificial intelligence for risk prediction, and cloud platforms for real - time monitoring are examined. The study provides recommendations for improving the effectiveness of internal control in media organizations, including the development of adaptive risk management strategies, the implementation of comprehensive digital monitoring systems, and the formation of a new corporate culture focused on digital security and business process transparency. The presented findings can be used by media organization executives to enhance business resilience in the era of digital transformation.