Modern trends and prospects for the development of the eco-friendly packaging market

The article examines modern trends and prospects for the development of the eco-friendly packaging market. Greening and sustainable development are considered as one of the key directions in the packaging industry. The reasons for the transition of businesses from traditional plastic containers to biodegradable, recycled, and reusable materials are revealed; attention is paid to the influence of regulatory measures, consumer preferences, and the growth of e-commerce on the eco-packaging market. It is noted that eco-friendly packaging provides not only environmental but also economic advantages, including cost reduction and the formation of a positive brand image. Statistical data and forecasts are analyzed, indicating that by 2030 the global market volume may exceed USD 500 billion. It is emphasized that in the Russian context, the development of eco-packaging is associated with import substitution, stricter environmental regulations, and the gradually increasing interest of consumers. The significance of eco-friendly packaging for business and society is substantiated as a factor in reducing environmental impact, strengthening competitiveness, and achieving the goals of a circular economy.