Modern trends in innovation in the hotel business

The modern trends of innovation in the hotel business are considered. It is emphasized that today the hotel business, like another type of small and medium-sized business, very quickly adapts to changing market conditions in order to withstand competition and have a stable financial situation. In the hotel services market, there is high competition among accommodation facilities. It is noted that innovation as a tool to retain and attract guests remains the most effective event in the field of sales and marketing. Examples of how the hotel business acts as a platform for the creation and implementation of various innovative events are given.