Radio current development trends in Russia
Автор: Sakharova Irina Nikolaevna, Karev Vadim Yuriyevich
Журнал: Петербургский экономический журнал @gukit-journal
Рубрика: Рыночная организация экономики и обеспечение ее конкурентоспособности
Статья в выпуске: 3 (33), 2021 года.
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The article presents radio current development trends in Russia. It analyses the dynamics of the decline in radio listeners both by Russian cities and by the youth audience listening to radio. The authors of the article note the growth of the online radio audience scope and conclude that in the short term the general tendency towards the decrease of FM radio listening is compensated by the growing audience in the online format. Growing competition among the varieties of the media industry formats is revealed that affects negatively the attraction of radio listeners, but it also encourages radio stations to develop new activities, and new formats of programs. The paper concludes that the sphere of radio broadcasting can develop successfully, if the growth of radio listeners’ attention to broadcast radio programs on the Internet will be ensured and the transition of radio stations to a new broadcasting format will be carried out.
Radio, radio channel, audience, radio listener, radio content, youth, online listener, programming, broadcasting format.
Короткий адрес: https://sciup.org/140254708
IDR: 140254708 | DOI: 10.24412/2307-5368-2021-3-74-84